Sleep is a cue
you missed at 9 pm.
Phew is a cue, not an override. 1 mg of melatonin — the EFSA-authorized dose — and a small set of herbs that ask your body to wind down. No mandate.
In stock · ready to ship
Sleep · 30 strips
The wind‑down
is a ritual,
not a switch.
1 mg melatonin with valerian root, lavender, chamomile and hibiscus. A settling cue on the tongue — for a softer landing.
Choose your plan1 mg melatonin · 4 botanicals · 30 strips per tin
We’re holding this
10:00
Hold released.
30-night guarantee · Secure checkout
Launch month. Your feedback shapes what comes next.
Email hello@tryphew.com. — Marius
Sleep is a cue
Objection 02 · What does it feel like?
Raspberry first.
Raspberry first.
Then a settling.
Place a strip on your tongue. You’ll notice the raspberry. Then your shoulders find a settling cue. Within an hour, the room around you begins to quiet. Not crashed — just wound down.
Objection 03 · Is the dose honest?
1 mg of melatonin.
1 mg of melatonin.
Ten times less
than the aisle.
Most aisle bottles ship 5–10 mg. The literature suggests something closer to 1 mg is what your body actually uses. We listed the rest in milligrams — not behind “proprietary blends.”
Melatonin
0 mg
the cue
Valerian root
50 mg
traditional relaxant
Lavender extract
20 mg
aromatherapy heritage
Chamomile extract
10 mg
bedtime herb
Hibiscus extract
10 mg
soft raspberry note
Objection 04 · Why a strip?
A strip, because
A strip, because
everything else
asks more of you.
Bedtime should be the moment you stop performing tasks. Open the tin. Place a strip. Let it dissolve. That’s the work.
Strip
Dissolves on your tongue. About 60 seconds.
Gummy
Chew, swallow. Sugar. About 30–60 minutes.
Capsule
Water. Pill. About 30–60 minutes.
0 nights.
Then decide.
Full refund or a replacement, your choice. Reply to your welcome email — it comes to Marius, not a help-desk queue.
Founder’s price.
$29 a month, until
we ship our first 1,000.
We’re a launch-month brand. The early price is how we say thank you for trying us before there are any reviews to read.
Start at the founder’s price
Reviews
Said it better than we could.
Who it’s for
Phew is for adults who’ve been burned by 10 mg melatonin and want something gentler. If you’ve tried supplement-aisle gummies and woken up foggy, this is the dose your body is actually asking for.
Not for: pregnancy, breastfeeding, anyone under 18, or anyone on prescription sleep medication (talk to your doctor first).
How to use
One strip on the tongue, 20–60 minutes before bed. Let it dissolve — no water, no chewing.
Skip nights you don’t need it. Phew isn’t habit-forming; you can take it nightly or only when your wind-down feels stuck.
Quality & sourcing
Our melatonin is pharmaceutical-grade USP. Our valerian extract is standardized to 0.8% valerenic acids — the active compound, not just chopped-up root. Lavender, chamomile, and hibiscus extracts come from named suppliers, not anonymous proprietary blends.
We pay 3–4× per gram what supplement-aisle brands pay, because the cheap stuff is mostly filler.
We’re working with Supliful to make per-batch lab reports available — email hello@tryphew.com if you want one.
Shipping & returns
Free US shipping on every order. Orders ship within 1 business day, arrive in 3–5 business days.
International shipping coming soon — email hello@tryphew.com to be notified for your country.
Returns: 30-night guarantee, refund or replacement, no return shipping required.
FAQ
When will I feel it?
Most people feel it within 20–60 minutes of dissolving a strip. The botanicals support your natural wind-down on the night you take them, not over weeks of dosing.
How does the subscription work?
We ship monthly, automatically. Pause or cancel anytime from your account. Skip a month, swap SKUs, whatever — no email required.
Is this third-party tested?
We’re working with Supliful to make per-batch lab reports available. Email hello@tryphew.com if you want one.
Will this leave me groggy?
No. Phew is designed to support your natural wind-down, not to override your system. Most users describe it as feeling “less wired” rather than “drowsy.” If you need prescription help with sleep, talk to your doctor.
Is melatonin safe long-term?
Phew Sleep Strips contain a small amount of melatonin (1 mg) alongside herbal ingredients. Research suggests short-term melatonin use is well-tolerated. For long-term use questions, consult your healthcare provider.
Why strips instead of gummies or capsules?
Strips dissolve sublingually — under the tongue — which some ingredients absorb through faster than capsules going through the stomach. Also: no sugar, no swallowing, easier to travel with. The format is the differentiator.